Diamonds

Is there a Marketing Hall of Fame? If so, is it named after the man responsible for creating the De Beers Diamonds ad campaign?

Lets give him credit for somehow conditioning society not to laugh at the notion of asking a man to piss away two month’s salary on a rare but useless rock.

Has society at least evolved to the point where we can call it two month’s salary after tax? Because if not, we should call “two month’s salary before tax” what it really is… three month’s salary.

By now you've probably heard about some of the atrocities associated with the diamond industry, so I'm not going to rehash them here. (but just in case, here's a quick hitting link)

Here's my solution: Rather than proposing to a woman by offering her a diamond ring, why not offer her a fur coat? There are atrocities associated with both, but at least the fur coat is functional. And maybe the best part is, that for the price of a diamond, you can probably buy "his and hers" fur coats.

Think about it, I can either buy this:

The actual engagement ring bought by a good friend for his fiancé (on my finger)

Or I can get these:

Think about it Lindsey, this could be you and Milo.

Here's a link to the website where I found those two fur coats for sale, just in case. (tell them Cyrus sent you)