Here's a shot of the world's largest Chipotle commercial
(with Cindy photobombing)
This festival was weird. Cindy was curious because she saw ads for it all over the train and in the paper, and I'll take a long walk anywhere, so we went.
Chipotle reps at the entrance were handing out pamphlets, but we didn't take one. We walked around and saw booths selling Chipotle food and craft beers. We saw two tents with chefs giving cooking demonstrations, and a big stage with a band playing. We also saw a few small booths with extremely long lines -- well over 100 people in each -- and wondered what they were waiting for.
It turned out the lines were for booths containing Chipotle promotional material. If you walk through each one, you get a stamp on your pamphlet, and if you get a stamp from each of the four booths, you get a free burrito at Chipotle.
On one hand Chipotle is promoting positive ideas: less processed food, more local food, etc., but the whole idea of a Chipotle-sponsored festival felt weird.
Quick sidenote:
I find few things more ridiculous than the cooking-competition phenomena on TV. They try to be so intense. The most dramatic orchestral music is playing as if it's the end of the world, and it's really just some fatso celebrity chef slowly tasting an amateur's seared scallop. And how do viewers get satisfaction from the show without knowing how the food tastes? I could go on. But I think you get where this is going. Plus I just found something more entertaining than anything I can blog about today:
This web series is great. I highly recommend watching all ten episodes -- they're five to ten minutes each.
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